These are email designs I have created while working at Sharper Image. I was given a creative brief including products, copy and a theme/concept for the direction of each email. I combined the look and feel of our brand with my personal knowledge of typography, layout and colors to create designs that would entice our customers to make their next purchase.

These are all products we produced for our 2017 June launch at Baudville. I was given a product idea, creative brief and the copy for all of them. I was then able to explore trends and inspiration to come up with modern, bright designs for our customers.

This is a homepage redesign I did while working at Sharper Image. Our website was old, outdated and not very user friendly. I started off the brainstorming process by browsing other popular companies and noted what worked and what didn’t. I wanted to make sure to keep the design simple, modern and easy to navigate for the customer.

Instead of the six static boxes like the old site, I added more real estate by making it scrollable. I wanted the top of the site to have one main image to grab your attention and then underneath added various content blocks of different sizes. There is a category section, gift guide destination and also dynamic blocks such as ‘Just For You’ and ‘Best Sellers’ that change based on the customer.

Link to the current website: https://sharperimage.com/

I designed the following paid social ads while working at Sharper Image. I designed a combination of static, gif and carousel ads for facebook and instagram. We incorporated features, benefits, and customer reviews into the different ad types. I wanted to make sure they all felt cohesive to the brand but also had slightly different design elements to catch the customers attention.

This is a logo design I did for a friend who was starting their own company. They sent me some ideas/inspiration, colors and copy so I knew what direction to go in. I sent them many rounds of logo options so they could give me feedback and we could narrow it down to these final versions shown here.

This shows the brainstorming process of a holiday campaign that I produced while working at Sharper Image. We talked about a basic direction that made sense with our brand for this campaign. From there I gathered inspo photos that had the vibe we were going for and used those to help create a mood board. This includes color palettes, font options, design elements and future email ideas.

These are email pop-ups that I created while working at Sharper Image. I designed these based off of the look and feel we talked about as a team. We wanted these pop-ups to not only display some of our top products but also grab their attention with the offer. I thought the grid layout was the best way to keep it uniform and simple. I incorporated the colors and assets that matched the season and our homepage at that time.

I designed the following greeting cards while working at Baudville. The project was to create birthday cards for any given company to give to their employee on their special day. I tried to create fresh, up beat designs that could be given and appreciated by a wide audience of people.

These are confirmation email designs that I have created while working at Sharper Image. Once the customer places an order they would receive this email journey to update them on the progress of their purchase. I was given the copy and information required for each email. From there, I incorporated our company fonts, colors & brand guidelines to come up with a user friendly experience.

These are wedding invitations I designed for a friend of mine. I incorporated their love for the outdoors and nature to create a simple but memorable design for their big day. I also made sure the design was cohesive with the RSVP card by using the same watercolor trees, fonts and colors.

These are gift card designs I have created while working at Sharper Image. We needed to update the old designs which were low quality and outdated to something more modern that fit our current brand. I was given some creative direction and the different types of occasions that the gift cards would be used for. From there I created 8 gift card designs that would make a great gift for any age group.

These are email designs I have created while working at Baudville. I was given a creative brief explaining a desired look or feel and the copy for each email design. From there I combined my own design style with the brand and came up with eye catching designs that would persuade our customers to make their next purchase.

The first website is an artificial website for a company called Hutton Hotel. The muted colors and vivid pictures create a relaxed environment and attract the customer to choose this hotel for their next vacation. The menu is consistently on the left column of the screen making it easy to navigate from page to page. There is also a smaller menu on the bottom of the screen for secondary menu options that may not need to be used as often. 

The second website is made for a company named Go Gelato which is also an artificial website. The home page tells you about the gelato shop and the experience they plan to offer their customer.  The design is made up of bright colors and delicious pictures to make the customer feel welcome for a fun experience at Go Gelato. The top menu bar consistently appears on each screen making it easy to navigate throughout the site. 

These are landing pages and web banners I have created while working at Baudville. I was given a creative brief explaining the components that needed to be included and the copy for each design. From there I combined my own design style with the brand standards. I came up with designs that would increase click rates and persuade buyers to browse through our products.

A redesign of the U.S; one, five and ten dollar bills. Each dollar bill has their own color and popular monumental image in the background, this makes it easier to distinguish between the different bills. Although, the bills have a modern take, they still have a rustic style which makes them feel historical and worn. 

A series of two magazine spreads for the popular band Empire of the Sun. Through bold color choices, overlapping and distorted imagery; these spreads show the highly visual experience this band creates when they perform. The pull quotes create contrast and summarize the article for viewers just flipping through. 

Falseuphoria is a campaign that addresses legal drug use in the United States and the effect it has on our culture and lifestyles. In an attempt to create more awareness about the dangers and outcomes of legal drug use in our everyday lives. I have explored why people get addicted to certain drugs and the factors that play a role in addiction and abuse. The word legal has caused many people in our culture to justify these drugs as being acceptable and a healthy way to live. In all reality, the statistics show that legal drug use has caused more deaths and related injuries than any other illegal substances. Falseuphoria has brought these unpleasant facts to the surface as we begin to realize that these euphoric feelings could really be what is killing us.